Developing a designer’s eye isn’t about being born with some magical gift. It’s a skill that can be cultivated — and like any skill, it gets better with practice. I used to think designers were born with some kind of sixth sense for color, layout, and typography, but over time, I realized that it’s all … Read more
Creating a logo: why simplicity and clarity matter When I first started working with logos, I’ll admit, I didn’t fully grasp how powerful a logo could be. At the time, I thought a logo was just a small part of the branding process, but quickly learned that a logo is often the first impression your … Read more
When I first started designing, I underestimated the power of color. I thought it was all about choosing what “looked nice” or what was trending. But as I grew in my design journey, I realized that color is far more than just a decorative element. It’s a tool that can stir emotions, drive actions, and … Read more
If you’ve ever been involved in managing a project, launching a campaign, or coordinating a team, you’ve probably heard the term “briefing” thrown around. But what exactly is it, and why does it matter so much? I remember my first time putting together a briefing—it felt a little intimidating at first. I knew it was … Read more
Starting out in any field can feel like stepping into the unknown. Every project feels like the most important one, every decision seems monumental. And then, when you get feedback, it can hit you like a ton of bricks. You’ve poured your heart into that project, hoping to make an impression, and then—BAM—someone points out … Read more
When I first started as a freelance designer, I was so excited about the freedom that came with working for myself. No more 9-to-5, no more commuting. I could work from anywhere, choose my clients, and set my own hours. But very quickly, that freedom turned into chaos. I was missing deadlines, struggling to keep … Read more
When I first started creating content for Instagram, I made a lot of mistakes. I thought that simply posting a good photo would be enough to engage my audience. But as I started paying more attention to what really worked, I realized that Instagram is more than just a platform for beautiful images—it’s a place … Read more
I still remember the first time I handed someone my own business card. It was at a small networking event for freelancers, and honestly, I felt like I had finally stepped into the professional world. The card wasn’t perfect—it had a slightly off-center logo and maybe too many fonts—but the feeling of offering something tangible, … Read more
When I first started out as a designer, one of the biggest challenges I faced was the cost of high-quality design assets. From stock photos to vectors, it felt like every resource I needed came with a hefty price tag. As a beginner, I wasn’t in a position to invest in premium assets, but I … Read more
When I first started designing, I thought the key to great work was just making everything look beautiful. I would throw in vibrant colors, striking images, and catchy typography, but something felt off. I couldn’t figure out why, despite all the effort, my designs weren’t performing the way I expected them to. I remember one … Read more